Online Movie Rental What Movie Viewers Want

June 12, 2021

Consumers have a number of options when it comes to viewing movies at home. Two of the most popular are letting movies at the local video store and letting movies via an online service. An informal survey was recently conducted on a home electronics/entertainment site the movie viewing habits of readers หนังชนโรง. The results sharpened to some of the misconceptions that exist about online rental of Dvds by consumers that are yet to yet tried the service.

Participants in the survey were asked a number of questions, including how often they watch movies at home, whether they rent movies online, and if not, why. Nearly 28% of those over reacting indicated that they rent movies online. Of the remainder, the most frequently offered reason for not using an online movie rental service was concern which centered around the perception that online movie rental would be more expensive than the local video store. When looking at a couple of scenarios it becomes evident which method tends to be more affordable.

For you if you indicated that they watch only one to 3 movies per month the savings from letting online are small. Letting 2 movies per month at the local video store would average around $7. 40 whereas letting from Netflix for example, if they chose the plan that has a limit of 2 movies per month, would run $5. 99. After getting a video at the local store the user would have overnight or perhaps a few days to return the movie but an online rental allows them to keep the movie for an unlimited period of time.

For those individuals who responded that they view 1-3 movies every week, the savings would be more significant. For instance, letting 8 movies per month would run around $29. 55 at the local store and under $14. 99 online if they chose the “2 out at a time” plan or $17. 99 for the “3 out at a time” plan. As viewing increases so does the possibilities of experiencing greater savings.

For those who responded that they view 4 movies every week (averaged out to 16 per month) the average cost at the local store would be $59. 04 while online rental would be $23. 99 allowing the user “4 out at a time”. Letting by using a service like Netflix generally does not limit how many movies a person views but instead, how many movies they can have out at any given time. Therefore rentals are more or less unlimited with many of the plans.

The second usually offered reason for not utilizing online movie rental services was that the individual rented movies on the spur of the moment and did not plan ahead. Certainly letting movies online and receiving them through the mail would not allow anyone to decide at 6: 00 p. l. that they want to see the Queen and receive it so that they can be viewing the movie by 8: 00 p. l. However, the delay for receiving movies selected through the mail is only 1 business day which would seem sufficient more often than not.

The future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that is now available for some movies. The service should be quicker than most download services as streaming allows viewing of the movie as it is streamed rather than waiting until download is complete. Although a full change from the current mail delivery system to a download type of service will take time, it is clear that immediacy will only continue to improve. It would seem that other online movie rental services would follow suit in coming years in order to compete.

Consumers who have not been initiated into the online movie rental world also may be unaware of other benefits/features of such services.

Greater selection- A typical video store has 10, 000 to 15, 000 titles available whereas the Netflix online movie rental service has over 80, 000. This would often eliminate the problem of consumers arriving at the store to find that there is nothing there that they really want to see.

There are no fees related to the delivery and return of Digital video disks; and there is no planning a trip to and from the store as movies are delivered to their door so they can their home via streaming.

Movie selection is made it easier for by user reviews through online programs like Netflix.

Trials of online movie rental services are generally risk free as there are free trials available and no cancellation fees.

There are never any late fees nor restrictions on how long a movie can be kept.

Misconceptions about online movie rental services appear to limit the taking part of a significant number of consumers. Online movie rental probably offers the services that most consumers want, even if they don’t know it yet.