As public interest in CBD has exploded, more and more niche products are emerging across the CBD landscape. You can barely turn your head without encountering a new, exciting way of taking or using CBD, or seeing a brand new product that suddenly someone in a meeting somewhere decided that adding CBD would make it better (CBD toothpick?).
Instead of just having 3 potency options (300 mg, 600 mg and 1000 mg CBD oil) of our world famous CBD Pure oil, we have added softgels for convenient and highly effective daily dosing. Our softgels took what people loved about our full-spectrum oil and put them in a precisely measured softgel capsule that is easy to swallow and tasteless. Over the next year, we learned everything we could to bring the power of CBD into an absorbable form that works topically when rubbed directly on targeted painful areas, and our muscle and joint formula was born. Both of the CBDPure supplements were a success (after many, many hours in the lab) and we’re glad we did. Both products were developed on customer demand and have become important members of the CBDPure family.
But we draw the line with rubbers.
We’re not going to make CBDPure gums, not next year, never. You will never be able to buy a gummy bear with real full-spectrum CBD-pure oil. It’s not because we didn’t think about it. We get inquiries almost every day “,Do you have gummy bears“, “I would love to use your oil, but with a sweet strawberry mango milkshake flavor“, “How come I can’t buy CBDPure gummies in my favorite health store?“Questions like this sent us to the drawing board to determine; Could we make a rubbery product (yes, certainly) and would we be proud enough to use the name CBDPure (no, more on that later). Many meetings and discussions were held, talked to chemists, and tried gummy bears of all shapes, sizes and flavors. In the end, we decided that gummy bears weren’t a direction we wanted to head in with CBDPure, and here’s why.
First a quick cooking lesson that we had to learn and that every pastry chef or confectionery maker already knows. You need several ingredients to make gummy bears; You can’t just do it with parts of the hemp plant. You can’t just put hemp oil, cannabidiol, some terpenes, and some flavors in a rubbery “mold” and expect it to work. Every popular CBD gum on the market contains at least a dozen ingredients, at least eleven of which ARE NOT CBD. For some brands this is not a problem. You want to make a CBD product that tastes sweet and is as accessible as something off the candy aisle, so toss a pile of corn syrup, Red # 40, white sugar, a little bit of CBD, then add some binders and fillers to make it stick together and keep it shelf stable , is perfectly fine with them. For us, however, it is not that easy.
Our brand is CBDPure, and this name wasn’t chosen by accident or by a corporate committee in an office conference room anywhere just because it was popular with focus groups. Our name has Pure in it for a reason; our ingredients are just that. We use naturally extracted hemp oil that has been minimally processed to provide not only a large amount of cannabidiol but also the other natural terpenes and cannabinoids found naturally in the hemp plant, and nothing artificial is added. Full-spectrum natural hemp oil doesn’t taste, look, or stick together like the typical gummy drops you see in any grocery or candy store, and there is a reason for that.
Every so-called “CBD Gummy” contains far more candy and other artificial ingredients than real CBD, otherwise it would dissolve into a smelly, sticky mess. At best, to even package CBD in a gummy bear, you need to carefully mix it with a number of other ingredients, most of which are made in a laboratory rather than from a plant growing in the ground. The even cheaper method used by some companies is to take a standard candy gum and simply dip or roll it in cheap CBD isolate, a process known as “grinding”. All those sour or sugary candies you had as a kid with the sticky grains on the outside that messed up your hands and shirt? This is the same process that adds CBD isolate (not even full-spectrum CBD) to these candy gums. It’s an incredibly inaccurate way of dosing, as one candy could contain more of the powdered sand than the next. You can’t make full-spectrum oil into a powder that can be applied this way, so less effective isolates will work. In short, you can either have a true-to-life CBD product as naturally grown, or you can have a pseudo-CBD “gum” that is sweet like kid candy, but you can’t have both.
The choice was clear to us. CBDPure is and always will be about purity and natural ingredients. For those looking for a real CBD product in its most natural form, we love having you and hope that you choose us based on your health needs. For those looking for brightly colored gummy candies with exotic flavors like strawberry banana and just the letter CBD on the outside of the bottle, perhaps next to a cartoon bear? Good luck to you, the candy store is just down the street.